Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited teamed up with the contemporary artist BOWKYLION to create a special moment at the iCreator Conference 2022 Presented by Supalai, a grand gathering of leading content creators in Thailand held at the Queen Sirikit National Convention Center. The event opened a platform for discussions about creating content inspired by real life, aiming to encourage the new generation to have a space to learn how to create content creatively, thus developing and elevating the Thai content creator industry. This aligns with Supalai's commitment as a developer that designs housing based on the real-life experiences of customers, which led to the campaign "BUILT FOR REAL LIFE" and the collaboration on the Music Marketing for the song 'Realized', a heartfelt piece by BOWKYLION that aims to comfort and inspire people to find happiness in real life through storytelling from the concept of "home", a place where we can find joy and be our true selves, supported by love and care.

Mr. Traitecha Tangmattatham discussed the BUILT FOR REAL LIFE campaign, stating that when it comes to building houses, townhomes, or condominiums, most companies typically aim for maximum profit. However, Supalai does not view it that way; instead, they want to create residences that provide the most benefit to homeowners. Therefore, when designing, they consider how people will live in those homes or condominiums. Supalai studies customer feedback and designs homes accordingly. After the design phase, they re-check with customers to see if the designs meet their real-life needs. If customers do not use the designs as intended, adjustments are made. Thus, homes built from real-life experiences effectively meet the needs of residents, and BOWKYLION represents that sense of REAL or real life.

With the desire to extend the BUILT FOR REAL LIFE campaign, the decision to collaborate with BOWKYLION was made due to the appeal of her lyrics, which resonate with listeners. Many of her songs stem from her own experiences, making them relatable.

After the Covid-19 pandemic, many people are looking for homes that meet their functional needs. For instance, designs based on real life must consider the needs of everyone in the household, such as larger kitchens or functional family areas. It is evident that more customers are purchasing homes from Supalai, and they are starting to utilize these spaces to create content. The company is revisiting its designs, such as the multifunctional room on the ground floor, which was previously thought to be only for the elderly. In reality, most Supalai customers use it as an office, meeting room, family room, or music room. These formats are continuously evolving.

Additionally, Supalai created a chic booth highlighting various aspects of homes designed from real life under the concept of "WONDER HOUSE". This showcased four favorite corners in an ordinary room that everyone is familiar with, allowing creators and attendees to experience an imaginative journey and showcase their photography ideas with four stylish rooms for a chance to win special prizes. This event provided attendees with content, knowledge, and fun to take home.